Thursday, 22 January 2009

New Moon Kitchen Bares It All

I am dedicating this post to those of you (us) out there who seek to learn about a company by "googling" it. Maybe you are coming up to this post right here because you googled "new moon kitchen" and here we are!!
And maybe you scrolled through the pages on your screen and found some terrible things posted about us...
I want to set the record straight! And if you have no idea what I am talking about then welcome to storytime on my blog, this week's story is called "How some people are out to get you for no good reason".

Back in September or October one of my staff sent some cookies to a blogger in Oakland, CA. She writes a blog about vegetarianism and food etc...
She got our cookies - sent an email asking "what is in the chocolate chips you use?"
we wrote her back with the ingredients of the chips: sugar, cocoa butter, chocolate liquor, soy lecithin, vanillin.
Next thing we know she posted a blog saying that we use "petrochemicals and charred animal bones" in our cookies...
NOW HOLD UP - you can only imagine my SHOCK and horror to be reading this stuff about my beloved little cookies. So I write back to her and give her the facts about the chips we use, that they are made by one of the very best chocolate manufacturers in the world, Barry Callebaut, and that the chips do not contain any petrochemicals or charred bones.
Funny thing was, even after we sent the info to her she wouldn't post it on her blog, she was deleting our feedback comments.
Then we got a call from Treehugger which is an online site devoted to ethical and green living.
They got a "tip" about this person's blog and wanted to hear the story from our side.
I was interviewed by treehugger  and they wrote this great, non-biased article about the whole thing.

I was infuriated by it all - if it hadn't happened to me I would think it great fodder for discussions about the power of the "information age" but how information can be spread without facts. I even checked about getting the information taken off the web (because it is false - as you will see if you read through the associated links) but google won't take info off unless they receive a court order to do so.

After all is said and done, let me explain what caused the blogger's little tantrum.
We make 11 products. 4 of our products contain chocolate chips. The ingredient labelling on our packaging says "semi-sweet chocolate chips (dairy-free)". At the time when we had our packaging designed, it was not a requirement to list the ingredients of ingredients for a chocolate chip.
The chips we use are kosher parve, nut-free, and vegan. The sugar in them was not processed with the use of animal bones for bleaching the sugar. There is no petrochemical in the vanillin.
AND we have since switched to a different Barry Callebaut chip that uses pure vanilla.

Some of you may not care about any of this, and some of you may - that's why I'm posting this; to clear up any confusion, and to clear our name.
Now what did I learn from all of this? What little nugget of knowledge can I share...
That revenge is a low level of energy exchange and does nothing to make any kind of change in the world. So instead of "fighting" back I decided to keep on making cookies, running my company well, and just plain got over it. 
Or let's say it another way - if you have a choice to feed the negative or the positive - which one do you go for? Which one do you want to see grow?

If any of you readers or consumers have any questions about all this- please do let me know!
xo Eden

Monday, 12 January 2009

New Moon Kitchen makes a TRUE cookie

So this thing happens when one googles "new moon kitchen". Maybe some of you reading this post right now happened to do just that and were lead here to this page. Or - maybe you were lead to a different blog... a blog that decided to tear us apart - EVEN AFTER we disproved everything the blogger accused us of.  If you have no idea what I'm talking about then don't worry - but if you've followed any of the story then you'll know what I'm referring to.

So here's the thing - I've got this person who - for whatever reason - wants to rain on my parade in a big way, who wants to spread false information about my company on the web - and continues to do so even after we had treehugger interview us, even after we had a meeting with the Canadian Food Inspection Agency, even after we wrote to the blogger - kindly - with information from our suppliers that proved there was nothing "hiding" in our cookies.

I can't seem to shake this vengeful person off my web trail. 
So what should Baker Babe do? Get mad? Get even?
sink to the low level of the blogger? 

Obviously I'm mad that there is false information floating around on the web -